Web Development and Design
A web site is the most important component of your company’s marketing plan. It’s the central hub for your messaging efforts and should have all other marketing materials allocated to it. As web technology has progressed over the years, it has yielded many tools to be used in conjunction with your web marketing efforts, such as social media, Blogs and RSS feeds to name a few. Taking advantage of these resources and holding true to current and effective web practices, SoftwareLinkers web design and development solutions are customized to meet your needs.
Our web design & development services include the following:
Interface and Web Design
With our in-house award winning designers, we recognize the fact that usability, functionality and visualization are three of the most important factors when designing interfaces or web sites. Using this strategy, we work with you to ensure that your messaging and marketing goals are realized with the designs we create.
Our process, which has been thoroughly developed and streamlined over the years, focuses on gathering as much of your company’s information through our pre-development survey before the design is started. By adhering to this practice we’re able to develop a design concept that will meet both your expectations and your marketing goals.
We offer the following services, customized to fit your company’s needs and budget:
- Custom web site design
- Custom interface design
- Web site packages
- Customized template designs
HTML and Cascading Style Sheets (CSS) are the backbone of all our web design projects, and it’s of utmost importance that every site we develop be well organized, using the latest HTML and CSS standards. The W3C standards we use ensure a good user experience, as well as lay the groundwork for optimal search engine exposure.
We offer the following services under our HTML/CSS development:
- W3C compliant HTML/CSS
- Semantic Coding for SEO
Blog Design and RSS Integration
Two resources for expanding quality content throughout your web site are Blogs and RSS Feeds.
A Blog, which is a contraction of the term “web log,” is a type of web site that allows you to display and manage your content with regular entries written by your company and monitor comments posted by users. Blogs have increased in popularity over the years because they allow users to easily update content and apply that content to opt-in e-mails or even social media campaigns. They’re a great source for keyword rich terms and work in conjunction with your web marketing strategy.
RSS feeds, which stands for Really Simple Syndication, are used to pull in content and articles from other sites to be displayed as a resource for your web site audience. This is a good way to add valuable content to your site without having to allocate resources to write it. These feeds can also be developed to send your web articles or content to other web sites, which allows for enhanced SEO optimization.
We work with the follow open source Blogs and RSS Feeds:
- Drupal and Joomla RSS modules
- Custom RSS and XML solutions
Social Media Integration
Social Media has grown rapidly in popularity, but while Social Media tools are easily accessed and abundant, proper planning is still required. The use of tools like Twitter, LinkedIn and Facebook can enhance your marketing efforts, with your web site acting as your central marketing hub. The content posted with these tools can also be integrated into Blogs and RSS feeds, automatically streamlining your content development efforts.
One of the most important parts of a web site is the content. We provide web content development services such as site map development, content planning, writing, editing and keyword analysis.
Web Site Maintenance
Another service we offer our clientele is web site maintenance. Through this service, we’re able to provide you with recommendations to reach your marketing goals, make simple text updates as well as add additional pages of content to help in your SEO efforts. We provide this service to all new and existing clients even if we didn’t develop your web site.
Our maintenance services include:
- Web site content updates
- Landing or splash page design
- Web site expansion
- Design callouts and featured products
- Design banner/button ads
- E-mail newsletter templates
- Web site audits
- Search Engine Optimization Audits
- Usability Audits
- 508 Compliance Audits
- Hosting plan analysis