- January 11, 2017
- Posted by: Zeshan Kazmi
What is SEO and how does it work?
SEO stands for Search Engine Optimization and is extremely important when it comes to managing your business’ online presence. Search engines rank web pages according to relevance, displaying content that best fits what the user is searching for. As opposed to paid advertising (PPC), SEO focuses on heightening the visibility of your website in a search engine’s unpaid, or “organic”, results.
Why is Search Engine Optimization (SEO) important for your website?
Without proper SEO, it’s almost impossible to get found among the vast amount of websites that exist and even a great looking website can receive almost no traffic. Back in the day when search engines were in their primitive stages, it was much easier for a website to receive a high ranking.
However, as the Internet grew and search engines became more popular, Google and other major search engines have developed highly elaborate algorithms in order to refine search engine results to what people are really looking for.
When developing website content, you want to make sure you include keywords and phrases that people use to search for the services your business offers. While this may not seem like a difficult task, it is very important to use keywords the right way on your website because improper SEO techniques can be detrimental to your website’s search engine rankings.
Our (Search Engine Optimization) SEO Service
At Softwarelinkers, our SEO experts located in Houston TX will utilize proven techniques to increase your search engine rankings and boost your sales. To accomplish this, we conduct an in-depth SEO analysis of your website so we can see what areas of the web page need improvement. We will then do keyword research to see which keywords will work the best for your business and lead to more web traffic.
From this research, our writers can create SEO-friendly content for your site that increases your relevancy with search engines and engages your potential customers. If you want your Search Engine Optimization done the right way, contact our Softwarelinkers experts and we’ll come up with the strategy for your business to outrank your competitors!